“It is my personal goal to contribute in some way for the wide dissemination, information and awareness of the deep changes that a ‘pay it forward mentality’ can achieve. Both in the life of the recipient, as in the helper.”
Kaká is ambassador of Horizontal Love Foundation, a nonprofit institution conceived by his wife Caroline Celico. Together they have as main objective to make society aware about the major changes that a chain of solidarity can promote in the Third Sector.
The first project of the Foundation is to create an online platform that allows anyone – from anywhere in the world – it contributes to the sustainability of social projects that make a difference in the lives of hundreds of children in need. From $ 10.00 it is possible to be part of the e-donation center that connects donors and institutions, in a fast, modern and reliable.